And ive got to say i think experiences the 7th era of marketing is the most important book of the decade it represents the radical mind shift not only marketers but ceos and business strategists need to make in fact my take on the topic is that content is not just a marketing activity content is essentially your other product experience marketing and especially content as an . Check out experiences the 7th era of marketing in less than 3 minutes 3 free chapters we invite you to experience experiencesfor yourself download three free chapters of the book about the authors learn more about the authors of experiences robert rose carla johnson what others have experienced sign up for more experiences email address experiences human centered design what . Carla and robert have done a great job of breaking down the process of content creation management to fit this new era if youre a cmo a brand strategist and agency executive of a college student studying marketing this book is for you experiences the 7th era of marketing is the start of something big. Experiences the 7 th era of marketing as we move into a new era of marketing many elements of previous ones persist in fact some of the best elements of the previous eras will likely play important roles maybe even forever as we move into the seventh
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