Achetez et telechargez ebook defending your brand how smart companies use defensive strategy to deal with competitive attacks english edition boutique kindle management amazonfr. Defending your brand takes an innovative look at an often neglected aspect of marketing strategies how to defend a firms competitive advantage which has come under attack calkins use of many illustrative case studies and his to the point writing style makes this book relevant and fun to read for managers prof dr holger ernst whuotto beisheim school of management. Start by marking defending your brand how smart companies use defensive strategy to deal with competitive attacks as want to read start your review of defending your brand how smart companies use defensive strategy to deal with competitive attacks write a review jul 07 2020 hillstudycenterwordpresscom rated it it was amazing this is not a motivational book but one that lays . Defending your brand takes an innovative look at an often neglected aspect of marketing strategies how to defend a firms competitive advantage which has come under attack calkins use of many illustrative case studies and his to the point writing style makes this book relevant and fun to read for managers prof dr holger ernst whuotto beisheim school of management. Defending your brand how smart companies use defensive strategy to deal with competitive attacks timothy calkins marketing research output book report book overview original language english us publisher palgrave macmillan number of pages 294 isbn electronic 978 1 137 51186 7 isbn print 978 0 230 34034 3 state published 2012 cite this apa author bibtex harvard